X-replacement with benefits

TU researchers present the first comprehensive study on the Bluesky platform

2025/02/04 by

The booming short messaging service Bluesky is not only a suitable alternative to X, but also offers users real advantages: This is the conclusion reached by a research team with leading participation from TU Darmstadt in a study on the platform with the blue butterfly logo.

An international research team has now presented the first extensive data analysis on Bluesky.

In protest against owner and tech billionaire Elon Musk, millions of users worldwide have been leaving the social media platform X, formerly Twitter, for months. Many of them are moving to its competitor Bluesky, which was launched in 2022. Together with international research partners, scientists at TU Darmstadt have now presented the first far-reaching data analysis on Bluesky. The researchers led by TU first author Leonhard Balduf from the Department of Communication Networks (Department of Electrical Engineering and Information Technology) presented their results at the renowned ACM IMC conference.

Although Bluesky is ‘at first glance a clone of X’, it actually offers considerably more functions, explains Balduf. The participative platform is based on fundamentally different principles and architectures. The biggest advantages over centralised networks such as Facebook or X include openness, transparency, participation and a more even distribution of power.

Bluesky users have significantly more control over their own data and identity, as well as over the content displayed to them, according to the study. Instead of being dependent on a single feed provided by an unknown algorithm, users can choose from tens of thousands of generated feeds, most of which are created by other users. Similarly, Bluesky also offers more freedom of choice and control when it comes to moderation, which also comes largely from the community. In addition, all the necessary components are available as open source software and can therefore, in principle, be operated by all users themselves.

A ‘paradise’ for science

According to the study, the greatest advantages of Bluesky include openness, transparency, participation and a more even distribution of power.
According to the study, the greatest advantages of Bluesky include openness, transparency, participation and a more even distribution of power.

‘The open architecture of Bluesky actually enables at least tech-savvy users to make a decisive contribution to the core aspects of a social network, namely the recommendation and moderation of content,’ explains Professor Björn Scheuermann, Head of the Communication Networks department. ‘And we have found that this option is very much utilised by the community.’ With its transparency and openness, Bluesky is ‘a paradise’ for science, especially as Twitter/X has practically prevented access to usage data for independent research purposes by introducing exorbitant fees.

In addition to the major advantages, the decentralised platform is also associated with disadvantages, according to the study. For example, there is an increasing debate about who has the rights to the content and how open data access can be protected against misuse, explains Balduf. It has also been shown that the system could possibly be overwhelmed by the huge growth and that the future financing of the currently ad-free service is an open question. Since the relatively new platform was opened to the general public in February 2024, the number of users has increased tenfold from around 2.5 million to around 28 million today.

In addition to TU Darmstadt, five other universities from the UK, France and China were involved in the study. The TU scientists contributed the majority of the data collection and analysis. Among other things, they analysed the moderation of content. The study was partly financed by funds from the recently expired Collaborative Research Centre ‘Multi-mechanism Adaptation for the Future Internet’ (MAKI).

Publication

Leonhard Balduf, Saidu Sokoto, Onur Ascigil et al., Looking AT the Blue Skies of Bluesky. IMC '24: Proceedings of the 2024 ACM on Internet Measurement Conference. DOI: 10.1145/3646547.3688407.

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